Because you want to improve your business skills with a Global/International experience! Any successful business person needs to be able to think strategically on a global level. Take advantage of this opportunity to learn these skills without the pressure of doing this for the first time in your "real job" - use it as a way to differentiate yourself from other employees.
Prof. Hitchcock has purposely planned enough structure into the trip to keep you moving and focused on key things, yet have some unstructured time built in to provide you with a chance to explore on your own. We'll be staying in nice accomodations, and will be "living the urban life-style" for the 10 days in Europe.
Prof. Hitchcock has spent two semesters in Ireland Spring 2011 & 2019), several summers (2014-2017), and Jan 2023 BUS 490, so he knows his way around, and can help you to maximize your travel experience.
The course fees are designed to "be fair" - we aren't trying to be cheap, but we aren't going to waste money foolishly - the budget is designed to optimize your travel dollar/euro.
If you are looking for a fantastic experience in Ireland, this is the way to do it!
And finally: